Discover The Secret To Free Traffic -- Keyword Optimization

Deanna Mascle


What is the secret to free traffic? Telling the search
engines and your future visitors what they want to hear!


It sounds like a Catch-22. After all, if you have no traffic
then how can you deliver your message to the search engines
and potential customers? There is actually a pretty simple
answer to that complex problem. Keywords are the secret to
free traffic.


One of my sites has been around for years. I used to publish
an ezine of the same name but that ezine was folded into
another publication two years ago. All that site consists of
is a blog with pages of trivia content. It is not a huge site
and it is not updated very often. I do very little to promote
it. And yet every day it brings in over 200 visitors who
contribute to my income by subscribing to the new trivia
publication and supporting my advertising partners. This
traffic is free because it is generated by search engines.
This site generates free money for me every day and the only
marketing technique I use is keyword optimization.


If you properly choose keywords that your target audience
regularly searches for and optimize your web site for those
keywords then you will see an increase in traffic. A simple
one hour investment of your time could reap dramatic results.


Many internet marketers spend time generating a list of
keywords they want to target but they do not do the basic
research to make sure people are actually using those keywords.
It is useless to optimize your site for a set of keywords that
generate no traffic. There are a number of keyword suggestion
tools around but the best not only give you a list of keywords
but also tell you how many people are searching for those
words or terms. My favorite keyword suggestion tool can be
found at http://establishyourepresence.com/?page_id=3.
Simply type in the basic word or term that you would like to
target then hit the enter key.


You will receive results for both Wordtracker and Overture.
I always study the Overture list but tend to base my own
keyword choices on the Wordtracker results. Overture gives
you the total number of times a search query has been
entered into a search engines within the Overture network
(including Yahoo, AltaVista and MSN) and can generate some
duplicates. On the other hand Wordtracker gets its figure
from entries made on meta search engines (such as
Metacrawler and Dogpile) that query all the major engines
simultaneously and sorts out the duplications.


Depending on the results you receive you may need to
experiment with different words and combinations until
you arrive at an audience size that will meet your needs.
Do not simply jump at the top term as that may well be a
highly competitive market. Sometimes you can achieve
better results for your site by aiming a bit lower down
the list--especially if there are good results for a
longer keyword phrase. It is often difficult to get
within the top search engine results for competitive one
or two word keyword terms but you can place well with a
longer phrase that is not as highly targeted by competitors.


Once you have your keyword phrase selected you must optimize
your site. Make sure the phrase is reflected in your title
bar, alt tags (with your logo, for example), top headline
for the page, and once within the text of your page. Do not
go crazy and stuff the keyword in every nook and cranny of
your site. Keyword stuffing can often have negative effects
on search engine results and may even get your site banned
by some search engines. Simply making sure the keyword is
included in these key positions will be sufficient for basic
keyword optimization.


Selecting the right keywords and including those keywords in
key positions within your web site will have a dramatic result
on your traffic.

Deanna Mascle publishes Establish Your Epresence which offers
internet marketing strategy. Find her recommended Keyword
Suggestion Tool at http://establishyourepresence.com/?page_id=3.

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Deanna Mascle above article is great. It gives us information on
how to utilize keywords in optimizining our blogs or website
with organic traffic. This works for for articles as well.

For a tool to help struggling marketer get targeted traffic to
your site visit my site for A
Struggling Marketers Wonderland
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