5 Amazing Free Google PPC Ad Boosters

Posted By Faye Brown
Roger Hall qives some good tips for google pay per click campanges. One lies in this artical really stands out to me.

Quote "Google didnt get to be king of search and PPC (Pay-Per-Click) by thinking like everyone else. They worked outside the box to develop an alternate plan of attack."

We can use this as a rule in Network Marketing. You have to reach outside of the box to be successful. You have to be willing to explore all option presented to you, and see if they can help you move your business forward. Follow the leader is good, but being the leader is better.

Struggling Marketer's Wonderland
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5 Amazing Free Google PPC Ad Boosters

Roger Hall

Try this; in a Google search page, enter the word, Google. How many results do you get?

Over 2.5 Billion.

Zap back to the mid-90s; two students named Larry Page & Sergey Brin are working on a new research project at Stanford University, California. Using the leading search engines of their day; Inktomi and AltaVista, theyre entering the word Inktomi into the Inktomi search engine and AltaVista into the AltaVista search engine.

How many results do you think they got; a Thousand? A Million?

Zero.

Larry & Sergey couldnt believe it. Because Inktomi and AltaVista search engines were the leaders, but couldnt even find their very own websites in an online search. This added to the boys conviction. Now they were sure theyd soon be blasting the competition with their own new creation; Google.

Google didnt get to be king of search and PPC (Pay-Per-Click) by thinking like everyone else. They worked outside the box to develop an alternate plan of attack. The results; obscene profits and domination of the search engine world.

In short, Google used imagination to get where they are today.

To beat competitors in your business category you must use imagination too. Here are 5 top techniques thatll boost your performance. While your ad is climbing the Results ladder, youll be getting far more attention from prospective customers.

Introducing these tips may take a little time and effort (perhaps thats why most advertisers arent using them). But there are resources available to help you. Whats more, these methods wont cost you a penny.

1. Tailor the Web Address Displayed in Your Ads

Lets say Mr Smith is searching online for apples. Meanwhile, you own Fruit dot-com. If you happen to have the word, apples in your ads web address, when it comes to providing Mr Smith with his search results Google is going to love you.

Problem is, you dont have the word, apples in your existing web address. Well, theres an easy way to fix this. Its called a subdomain. Subdomains are a great way to ensure the keyword entered by your prospective customer, is actually displayed at the bottom your Google ad text.

So lets create a subdomain using your web hosts control panel, so that Apples will be a subdomain of your existing site. This allows you to display Apples.Fruit dot com as the ads web address. Your ad will contain address text matching exactly what Mr Smith is seeking. Whats more, apples will be highlighted in bold text.

Result? A big, free boost for your ad.

Most website hosts such as Network Solutions, Go Daddy and others will allow you to have 70 or more subdomains. So, you can have many tailored ads with different keywords in your address; Pears.Fruit dot-com, Bananas.Fruit dot-com - you get the idea.

By the way; dont try to fool Google by entering a subdomain that doesnt exist. Within a matter of hours theyll catch you. And switch your ad off until youve fixed it.

2. Interesting Text Beats Boring Competitors Cash

As legendary ad man Claude Hopkins said many years ago; "Any studied attempt to sell, if apparent, creates corresponding resistance."

Which is more interesting; Online Tax Services; were the best, or What the IRS doesnt Want You to Know? The goal is to think creatively. Produce text so tempting, internet users yearn to learn more.

So dont get in customers faces - be subtle. Ease your way into their minds. Because ads that give people a real reason to click, work. Youre limited only by your imagination.

3. Always Place the Keyword in Your Headline

If youre bidding on the keyword, Hammers, make sure the word Hammers is in your headline. Google will then show that word as bold text; a huge benefit. Youll need to create a number of tailored ads in order to make this work. Perhaps youll have one ad for every 2 or 3 keywords. No problem - Google makes this quite easy.

4. Put the Price in Your Text

People on the internet are busy. They want info - now. If you display a price of your product or service in your ad, youre likely providing them with more info than your competitors are. Get ready for more clicks. And more clicks means your position soars.

5. Be Frugal with Google

Why pay for clicks that do you no good? Calendar studies show theres likely at least one day a week youd have to be insane to run your ad. For example, if youre selling office supplies, it could be the weekend your ads should be off. If youre selling theme park tickets, it could be Mondays that make no sense for you.

By studying your ads daily click patterns you can discover the days or hours to put your ad to sleep. This saves you money. Money which can be spent later, and boost your ad during the proper times.

After all, the goal is to save you money. Or, do you prefer to contribute unnecessarily to Larry & Sergeys Google retirement fund?

Roger Hall develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to publish ads that work, with his popular FREE Pay-Per-Click Tips for advertisers. Available at: => http://www.betterclix.com/adwordsmyths.html