Deciding On Your Online Advertising Mix

Rami Doleh

As an ingredient of online business success, it crucial
todecide on the advertising mix that you are going to
use.Yet the problem that is faced in online business is
thatthe online business advertising media is not known.

Let us look at it from a different angle. In the
offline business world, people who work in Marketing
or advertising fields, usually have university degrees
in those fields.Meaning, they have got years of training
before entering the field, and then they will need to
get experience and make achievements before they can
move on with their careers.

This is not the case in the online business world. The
majority of people who venture into online business are
establishing businesses whether with their own
products/services or as affiliates without having the
slightest idea about how to market online. Accordingly,
the advertising tools will be totally unknown. Thus it
will be impossible to decide on the online advertising
mix.

Therefore, for any person who wants to venture into
onlinebusiness needs to learn all the different tools
available for online advertising. Then each tool should
be studied to know how to use these tools effectively.
Although there are numerous books and e-books written
on the subject, they are lost in a pile of scam
e-books that basically give no information whatsoever
about the subject. Only the lucky ones are able to
find a program that walks them one step at a time in
the world of online advertising either by finding a
real e-book or by affiliating with a program that
actually gives such a detailed training and not only
a bunch of tools and unorganized material.

After knowing all the tools available, how to use
them and costs associated with each of those tools, a
person would be able to decide on the suitable online
advertising mix. Although the factors affecting the
decision to choose the suitable online advertising
mix are the same as those affecting the choice of a
suitable offline advertising mix, the priority of
those factors would differ between the two
marketplaces.

The factors are:

1-Type of business 2-Target market/segment 3-Budget
availability 4-Skills 5-Availability of resources
including time

The priority of these factors when deciding on an
offline advertising mix would look like this:

1-Type of business 2-Target market/segment 3-Budget
availability 4-Resources and skills are at the same
level.

The priority of these factors when deciding on an
online advertising mix would look like this:

1-Budget availability 2-Resources, especially time
3-Skills 4-Target market/segment 5-Type of
business

Many internet marketers might find the details of
this article debatable but they would all agree on
the stepsadvised which are briefly as follows:

1-Get to know all the advertising tools available
for online advertising 2-Know the ins and outs of
each tool 3-Try the ones that you are able to
afford and test their effectiveness 4-Depending
on your situation decide on theonline advertising
mix that you are going to use.

It is important to note here that for the offline
business world consider the internet as one
advertising tool to use;similarly the online
business world consider offline advertising as one
of the tools that can be used to advertise online
businesses.

It should be very clear that deciding on the online
advertising mix does not guarantee success for the
mere factor that the mix itself is not engraved in
stone and it could be changed depending on the
changes that could occuron the above mentioned
factors. Deciding on the online advertising mix
is the beginning of the online business journey.

About the author: To find the best home based
business ideas and opportunities so you can work
at home visit: http://www.BusinessFountains.com
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